For the edupitch finals on April 14th you will be judged on the completeness and execution of these 11 elements. These are the same judging criteria used for the one-page submissions, but in more detail. The one-page submission criteria are found here.
There is a lot of information that goes into a pitch, but you only have six minutes to do it. Remember to be concise and clear, but hit all of your talking points. Here is the necessary content for a final pitch deck. The visual tips are not necessary, but a guide to help you create your slides. We don’t want everyone’s presentation to be the same; get creative!
Introduce the team and all its members. Use this opportunity to also get the audience engaged and excited about the presentation and idea.
Visual tip: On the slide itself, you only need your logo, a product image, and your tagline.
2. Big Problem
What’s the big problem being solved and why should the audience care? All great companies exist to solve a tangible problem in the market – this is the chance to make a case that it’s a problem worth solving. It must be related to education.
Visual tip: Include keywords and images that relate but don’t over complicate your message with too many graphs, word art, or a cluttered collection of statistics.
What is the solution to the problem being addressed? Extensive details aren’t needed here. Tell the audience how the idea solves the problem in a way that hasn’t been done before. Show us how a customer would use your idea.
Visual Tip: Include visuals of your idea. There’s no need to flood this slide with bullets and text.
4. Target Market
Who is being sold to? Who is the end user of the product? Who is the ideal consumer? Why will the idea help that specific person? Not everyone is going to buy the product, but there needs to be enough people to sell to. Be sure to narrow down a specific market, and explain why.
Visual Tip: Show the geographic area of your target market, and highlight the characteristics of your ideal consumer.
5. Revenue Model
How are you going to make money? What is the price of what is being offered? Are you providing a flat fee, or is it subscription based? There is a reason behind the price of every product or service. Is it a premium product with high demand? How are you going to cover costs? Are your costs to get the idea to the consumer low? Provide rationale of the set price.
Visual Tip: Charts could be helpful, but follow K.I.S.S. – Keep It Simple, Stupid.
6. Market Opportunity
How much can the idea sell in the chosen market? Is the market large enough to sustain growth? Which portion of the market can the idea reasonably reach? How are you going to reach your customers, and how much will that cost? Be sure the market is reasonable and attainable.
Visual Tip: Show the market size. Be straightforward. The slide shouldn’t be wordy.
Who are the competitors? What is the advantage over the competition? Who are the most similar players in the market? Even if you think the idea is unlike any other that has ever existed, there will be competitive forces working against you. The consumer always has another way to spend their money.
Visual Tip: Pull out and visualize the key components that differentiate your product or use a very summarized table to address the competitive landscape.
8. Value Proposition
How does the idea provide value to the buyer and the end user? What features are sought by consumers? What is the “wow” factor? This is one of the most important elements to consider because it answers the question “Why would someone buy what is being offered?” Tell a story.
Visual Tip: Pull out and visualize the key components that make the consumer value your idea.
9. Why Now?
Why does the idea work for the chosen market right now? Where is the opportunity presenting itself? Is the idea in the right position to disrupt the market? Give the audience a reason to act on the idea now.
Visual Tip: Nothing too flashy here. Support your key points on the audience acting now.
10. Why You?
What makes you the right person to get the job done? What makes your team members uniquely qualified? Are there any other advantages you have? There are plenty of wrong people who can make an idea fail. How will you make the idea succeed?
Visual Tip: Include your qualifications and headshots of your team members.
Bring it all together. Remind the audience of the key points of the presentation. Now is an opportunity to make them remember you. Leave with a bang!
Visual Tip: Be concise, and leave them with a lasting image or message.
Questions can be sent to firstname.lastname@example.org